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Wednesday, February 8, 2012

LOYOLO

Published February 8, 2012 on Loyola Looks - Loyola University's online fashion editorial. http://loyolalooks.wordpress.com/ 

Facebook and Twitter fans agree, graphic Tee’s from the fast-mounting, consumer-driven company Campus Teez, are a hit amongst college students nationwide. The company, which offers “unique college apparel that you won’t find in your school store – or anywhere else” recently posted its latest design for Loyola University Maryland on its Facebook page. It has received 562 likes. 


What is all the hype about? The Tee that has students far more excited than any Loyola logo or happy hound has achieved, reads, “LOYOLO – so you may as well rage.” Other graphic tees, available on www.campuzteez.net, are similarly themed and party related. 


Some may perceive consumer enthusiasm to be the result of a widespread interest, from college students throughout the country, to declare – yes I’m in college, so therefore I “rage.” Yet, is our unusually blunt generation not expected to seek expression outside the boundaries of our classic campus apparel – as we do everywhere else?


I am inclined to believe that, as educated college students, “liking” Campuz Teez’s products and semi-racy content on Facebook and following the company on Twitter is more about making a statement and less about Loyola University’s will to announce, we party.

Campuz Tees are not an all-inclusive brand of apparel nor do they proclaim the outlook of the entire university they signify. They are the self expressive products of one mind that some have chosen to echo. Be inspired or be inspirational, but most importantly, be yourself – YOLO (you only live once). 

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